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The social customer is your NEW customer And if you don't recognize it they will be someone else's new customer Adam Metz presents a clear concise game plan for attracting them connecting with them and keeping them Don't just buy this book invest in the content Actually invest time to implement the content JEFFREY GITOMER author of The Little Red Book of Selling and Social BOOMThis book connects two key dots in the customer euation knowing why your customers uniuely do business with you and taking actions that cause them to repeat that choice freuently RICH BLAKEMAN sales vice president Miller Heiman from the AfterwordI've seen the future of marketing and it delivers in less than 300 pages Adam Metz's The Social Customer makes a compelling case for revolutionizing your thinking about how you connect and build a relationship with your customer in a fashion that shrinks your marketing team and amplifi es the love the world feels for you and your product Not easy stuff and done the wrong way it's dangerous CHIP CONLEY founder of Joie de Vivre Hospitality and author of PEAK How Great Companies Get Their Mojo from MaslowAbout the BookIF you look at the people who follow your company via social media simply as social media users you're missing a much bigger picture They are above all your customers and as such they have a multitude of needs But without the right social media strategy they might not remain your customers for longAdam Metz is prized by clients and online fans for his understanding of what makes both companies and their customers click and how social media can get them in sync and drive revenue In The Social Customer he teaches you all you'll need to know to transform your business not just on the Web but across the board Even if Facebook and Twitter were to disappear tomorrow these are the fundamentals that will always apply whatever the technology and whatever the social media You'll learnHow to transform your brand into a coveted Social ObjectWhere your brand currently stands with your social customers and how to mobilize your customers to get the word outThe The Ten Commandments of Social Customer Relationship ManagementHow to harness the power of collaborationHow to delight your customers and win loyalty through individualized TreatmentWhat terms like Social Marketing and Social Sales Insights really mean and why they can be vital to business successMetz also includes anecdotes case studies and outside the box inspiration from branding innovators ranging from upstart punk bands to absolute giants like Burger King and SAP all designed to keep you thinking critically creatively and with the kind of flexibility that will keep your social customers engaged as your company grows

10 thoughts on “The Social Customer

  1. says:

    How and why brands need to evolve into social objects to engage with the social customer I just finished reading this book and want to go back to reading it again

  2. says:

    When I picks up this book during book far I was learnt to read the abstract in full attention It's outstanding book with great detail and brief explanation on the segregation between SCM CRM social media from its basic guideline methodology approach and strategyVery good book and its refer to a very good source as well